Stångåstaden aimed to work in a way that includes each and every person in all external and internal communication and marketing activities. This meant reflecting the diversity of its tenants and creating a common ground for how the organisation communicates externally. To do so, Stångåstaden created a manual on inclusive communication in public housing.
Inclusive communication in public housing
The manual is mainly used by those who work at Stångåstaden and its suppliers. However, Stångåstaden also hopes to inspire everyone who wants to be better in their work with inclusive communication.
With inclusive communication, Stångåstaden aims to bring visibility to the many different ways of living and being. The public housing provider wanted to reflect reality because everyone should feel involved. In addition, the aim was to create communications that reach everyone and are easy to understand regardless of impairment, language skills, or other individual conditions.
The manual has been developed with the help of several experts, and contains checklists and examples that can be used for:
- personal meetings
- informative meetings
- writing a text in an information letter or email
- making a report interview
- taking a picture
- making a movie
- designing graphics or a web page
In addition, in its communication activities, Stångåstaden aims to include images that represent a diverse range of people and that do not reinforce stereotypes.
Find out more
To find out more about the manual on inclusive communication in public housing, please do not hesitate to contact the Stångåstaden’s Coordinator through the Members Only Zone. If you are not yet a member of Eurhonet, find out how to join us.