Best practice by Vosgelis, France
The main objective of this campaign is to reduce the number of incivilities and misconduct of all kinds, a problem in our society that particularly affects public services (town halls, social housing agencies, hospitals…).
More specifically, our action aims to:
- Inform the tenants of Vosgelis neighbourhoods in respect of the rules of cleanliness and good citizenship, with a light-hearted communication campaign and to make the “culprits” guilty.
- Inform the general public about the position of Vosgelis: the fact that being unable to punish people does not imply that we are unable to react.
Indeed, Vosgelis by its status does not have the authority to apply the sanctions which are mentioned on the posters of this campaign. The main aim is not therefore to reduce incivilities substantially and quickly by repressive measures, but to discourage the “guilty” by making fun of them.
Our goal will be achieved if the tenants take ownership of the “portraits” we have created and use them to respect their neighborhoods. We believe that children can play an important role in this relay: “Hey dad! Look, it’s Pat the Pooh!”.
This is why Vosgelis constantly transmits a very sustained communication on the subject with various tools:
- image bank at the disposal of local employees so that they can compose their own posters according to the problems of their neighbourhoods;
- video spots on social networks;
- regular campaigns mixing posters in ours agencies and in the entrance halls of our properties, and pictures on social networks.
Find out more
To find out more on this initiative, please do not hesitate to contact the organisation’s Coordinator through the Members Only Zone.
